Monthly Archive: July 2014

Jul 15

Marketing Automation – Trust Your Data


Question: Would you buy a 50.000$ car, if you can’t trust the quality of the petrol you fill it up with? Would you implement a high-end marketing automation tool if you can’t trust the data you put into it? Consider these facts: 88% of all data integration projects run over budget  or fails due to …

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Jul 10

Reliable, Complete and Consistent data, -are you kidding me?


In an ideal world your data should be Reliable, Complete and Consistent but reality often shows that it is not. Reliability – your ability to base your business decision on your data Every day we make decision based on the information our solutions hold about our clients and leads, whether these decisions are simple auto-replies …

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